Aristotle (Art) Lekacos is currently a Professor, Director of Educational Technology at Stony Brook University in the College of Business and Director of the Information Systems Management certificate program at Stony Brook University in the School of Professional Development. He founded and managed for 20 plus years Trac Line Software a company that developed enterprise wide business systems for Retailers, Wholesalers and Manufacturers. He guided the firm into a Multinational Corporation expanding the scope and breath of the product line. During that period Mr. Lekacos also provided consulting services to many Fortune 100 corporations including IBM, JC Penny, AT&T, EDS, Sunbeam, Radio Shack, Honeywell, Hammacher Schlemmer and Xerox. Prior to founding his company he worked at Grumman Aerospace Corporation in Advanced Systems and Business Proposals. He recently published a book titled “Communicating in a Digital World” which includes online multimedia content and is currently working on a number of other ‘ebooks’ and ‘eTexts’ related to business and digital communiqués.His current business venture is related to online software.